privacy policy

We may also receive information from affiliates, service providers, business partners, third-party services you connect, and other sources where permitted by law.

We use the information we collect to:

• Provide, operate, maintain, personalize, and protect Sidekick.
• Process your requests, generate responses, perform actions, and support features.
• Store context, preferences, summaries, and other information that helps Sidekick work.
• Develop, improve, test, evaluate, train, monitor, and update Sidekick, our products, our services, and the AI systems and models that support them.
• Conduct research, analytics, measurement, quality review, debugging, and product development.
• Work with service providers, AI and model providers, integration providers, payment providers, infrastructure providers, advisors, and other third parties.
• Process payments, manage accounts, communicate with you, and provide support.
• Detect, prevent, investigate, and respond to abuse, fraud, security incidents, harmful activity, legal requests, and violations of our terms or policies.
• Fulfill any other purpose described when you provide information or otherwise consent.

We may use aggregated, de-identified, anonymized, or otherwise non-identifying information for any lawful purpose, including analytics, research, product development, business development, and commercial purposes.

Sidekick uses artificial intelligence systems, language models, automation tools, and related infrastructure, including systems operated by us and by third-party providers. To make Sidekick work, we and these providers may process your messages, context, connected service information, memories, usage data, outputs, and related metadata.

We may use this information to provide responses and actions, maintain context, personalize your experience, evaluate quality, improve reliability, train or tune AI systems, develop new features, monitor safety, and support other business purposes described in this Policy. Provider processing may also be subject to the applicable provider's terms, privacy notices, and contractual commitments.

Sidekick may create or store memory, summaries, preferences, embeddings, logs, and other derived information so the service can be more useful over time. These materials may be associated with your account and used as described in this Policy.

Sidekick may allow you to connect, access, or use third-party websites, apps, platforms, accounts, agents, tools, and services. When you connect or use a third-party service, you authorize us and our providers to access, receive, use, transmit, store, and otherwise process information from or about that service as needed to provide Sidekick, fulfill your requests, and support the other purposes described in this Policy.

Third-party services are governed by their own terms and privacy practices. We are not responsible for those services, and your use of them is at your own risk. Information you make available through integrations may be processed by us, our service providers, the connected service, and other parties involved in making the service available.

Depending on the integration, this may include content, credentials, permissions, settings, logs, outputs, metadata, and other information associated with the integration or your use of Sidekick.

We may disclose information in the following ways:

• Service providers and vendors: Companies and individuals that help us provide, host, secure, analyze, improve, market, support, and develop Sidekick.
• AI, model, and automation providers: Providers that process inputs, outputs, context, memory, logs, and related information to power, evaluate, improve, or support Sidekick and underlying AI systems.
• Third-party services and integrations: Services you connect or use through Sidekick, and other parties needed to complete requests, transactions, or actions.
• Affiliates, partners, and advisors: Entities and people that help us operate our business, develop products, evaluate opportunities, or complete transactions.
• Legal, safety, and rights protection: Third parties when we believe disclosure is necessary or appropriate to comply with law, enforce our terms, respond to requests, protect rights and safety, prevent abuse, or defend claims.
• Business transactions: Parties involved in an actual or potential financing, merger, acquisition, reorganization, bankruptcy, sale of assets, or similar transaction.
• Aggregated or de-identified information: We may disclose information that does not reasonably identify you for any lawful purpose.

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to provide Sidekick, maintain records, improve and protect the service, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business needs. Retention periods may vary depending on the type of information, how it is used, your settings, and legal or operational requirements.

You may request deletion of your account or certain information by contacting us at privacy@loops.fi. We may retain certain information where permitted or required by law, for backups, safety, fraud prevention, legitimate business purposes, or where deletion is not technically feasible in a reasonable timeframe.

We use technical, administrative, and organizational safeguards designed to protect information. No system is perfectly secure, and we cannot guarantee that information will always remain secure, private, or available.

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Delete your account and personal data.
• Export certain information, where available.
• Opt out of non-essential communications.
• Revoke third-party integration access at any time.

To exercise these rights, email us at privacy@loops.fi.

Sidekick is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. If we make changes, we may notify you by updating the date above, posting a notice, sending a message, or using another reasonable method. Continued use of Sidekick after an update means you acknowledge the updated Policy.

If you have questions about this Privacy Policy, please reach out: